Timpanogos Harley-Davidson®
555 South Geneva Rd.
Lindon, UT 84042
Phone: (801) 434.4647

About Timpanogos Harley-Davidson®

Just across the street from Timpanogos Harley-Davidson® once stood GENEVA STEEL.

Timpanogos H-D® harvested most the materials to construct this dealership from Geneva Steel. This 58,000 square foot building is believed to be one of the largest reclaimed, or green, structures in the country. Over 75% of the materials used to build this dealership was recycled from Geneva Steel, railroad bridges, and other early Utah industrial buildings dating back as early as the 1870s.


1941 - The United States government announces the construction of a steel mill in Utah. The selection of Vineyard, Utah was a strategic move to protect a crucial industry by placing it outside traditional steel making regions and out of air attack range on the west coast.

1942 - Construction begins, accelerated by the Japanese attack on Pearl Harbor. Over the next two years more than 10,000 workers would be employed in the construction, bringing hundreds of families to Utah. The original cost to build Geneva Steel exceeded $200 million (that's 1942 dollars!)

1944 - Geneva Steel delivers its first steel to west coast shipyards.

1946 -Pittsburgh-based U.S. Steel acquires Geneva Steel from the United States government.

1950 - As the largest integrated steel mill west of the Mississippi, Geneva Steel produces 60 percent of the steel used in the western United States.

1959 - The United Steelworkers of America halts steel production in the U.S. for four months. For the first time in history, foreign steel is imported from Japan and Korea.

1979 - U.S. Steel's loss of $293 million initiates a trend of closing obsolete and under-performing facilities. U.S Steel diversifies its assets and cuts steel production by 30 percent.

1989 - Geneva Steel lays off nearly 30 percent of its work force due to low demand and increasing losses. Steel producers petition the federal government to regulate dumping of cheap foreign steel imports.

1999 - Geneva Steel declares bankruptcy. The company reorganizes with a $110 million loan from the Emergency Steel Loan Guarantee Act.

2002 - Geneva Steel seeks protection under bankruptcy law a second time. Efforts to reorganize and resume production fail.

2005 - Demolition crews raze Geneva Steel's three blast furnaces, demolition is completed in 2007.

2007 to 2008 - Timpanogos H-D® is constructed from the reclaimed remains of Geneva Steel. One great American brand continues on to help serve another great American icon: Harley-Davidson®.

Timpanogos Harley-Davidson®is conveniently located near the areas of Salt Lake City, Murray, Union, Sandy, Draper, American Fork, Orem, Provo, Springville, Spanish Fork and Payson..